Where Is The This Morning Studio

So, you’re sitting there with your morning coffee—maybe a bit too groggy to function—and you think, “Where is the This Morning studio, anyway?” You’re not alone, trust me. It’s one of those questions that pops up between segments on your favorite daytime show, right after a cooking demo and before a makeup tutorial.

Let’s cut the suspense. The This Morning studio is in London, specifically in a place called Television Centre in White City. Yes, that’s the same iconic BBC building that looks like a donut from the air. But wait—it’s not actually owned by the BBC anymore; ITV leases the space.

Why does that matter? Because you might feel a little betrayed knowing that ITV’s This Morning films in a former BBC stronghold. It’s like finding out your favorite burger joint used to be a vegan café. But hey, it works, and the studio feels cozy—almost like a living room.

But Is It Really in London?

Yes, but don’t get it twisted—the show has moved around more than a cat in a sunbeam. Before 2022, This Morning was filmed at ITV’s London Studios on the South Bank. That place had a famous rooftop garden where Phillip Schofield and Holly Willoughby once pretended to have picnics.

However, in 2022, ITV packed up and moved to Television Centre. The new studio is massive and state-of-the-art, with a lot more room for giant inflatable sharks and cooking disasters. You’ve probably glimpsed it during the show—the huge “This Morning” logo behind the sofas is a dead giveaway.

And no, it’s not filmed in a supermarket. I know, I’ve had that thought too, especially during the budget segments.

The Secret Address (Sort Of)

If you want to be a stalker—I mean, a fan—the exact address is: Television Centre, 101 Wood Lane, London, W12 7FA. Don’t show up unannounced, though, unless you enjoy talking to security guards. They’re not big on surprise visits.

Fun fact: the building used to be a giant banana warehouse in the 1950s before becoming a TV studio. Yep, you might be watching from a former fruit depot. That explains the weird smell during the gardening segment.

But here’s the kicker: the studio isn’t a single room. It’s actually two separate studios within the building. Studio 1 is where the main show happens, and Studio 2 handles the spin-offs and backup segments. So when you see them race from the sofas to the kitchen, they’re running through a corridor that smells like coffee and desperation.

Why Does It Matter Where It Is?

Because knowing the location makes you feel like a TV insider. You can picture the crew sipping tea behind the cameras, or Alison Hammond stealing snacks from craft services. Plus, it’s fun to imagine the weather outside the studio window—usually gray and drizzly, which explains why the show’s sets are so aggressively bright.

Also, the studio is technically in Zone 2 of London, which means it’s reachable by tube. The nearest station is White City (Central Line) or Wood Lane (Hammersmith & City Line). If you hear a rumble during a live segment, that’s the train, not a sudden earthquake.

And here’s a wild thought: the studio is directly across the street from the BBC’s Media Centre. So if Rylan Clark ever waves to you, he might be waving at a BBC producer eating a sandwich. Talk about awkward elevator encounters.

Wait, Are They Really Live?

Mostly, yes. The show airs live from 10 AM to 12:30 PM, UK time. But some pre-recorded segments—like cooking or craft projects—are filmed earlier. That’s why you’ll see Holly pretending to eat a cake that’s clearly been sitting out for three hours.

The studio schedule is a beast. Crew members start arriving at 6:00 AM to set up lights and microphones. Presenters roll in around 7:30, hair and makeup in full battle mode. By 10 AM, they’re acting like they’ve had eight hours of sleep. Magic.

And if you ever wonder why the color scheme is so orange and yellow, it’s because the studio is designed to mimic natural daylight. In London, that’s a luxury. The lighting rig probably costs more than your car.

Can You Visit?

Technically, no. The studio is not open to the public. You can’t buy tickets to sit in the audience, which is a total bummer. It’s all ticketed through competitions or guest lists. So your best bet is to bribe a producer or get really famous overnight.

But you can stand outside the building and squint through the glass doors. You might see a person in a fluffy coat running late. That’s probably not Dermot O’Leary, but dream big.

Also, don’t be that person who asks for a selfie with the security guard. He’s not James Corden. He’s just a guy with a radio and a lot of patience.

Why All This Secrecy?

Because TV studios are chaotic. Imagine a thousand people running around with cables and hot lights, while Alison tries to salsa dance on a rug. It’s a controlled circus. Letting fans in would just add more chaos—and maybe a few shoe prints on the set.

Plus, the studio is a working newsroom. They share the building with other ITV shows like Good Morning Britain and Loose Women. So you might bump into Piers Morgan’s ghost or a discarded wig.

So, next time you watch This Morning, picture the chaos behind the camera. All that laughter, the spilled tea, the frantic producers—it’s all happening inside a glowing hub near a banana warehouse. And now you know exactly where that hub is. You’re basically a TV producer. You’re welcome.