When Is The Victoria's Secret Show

Okay, let me set the scene. It’s a rainy Tuesday, and I’m buried under three blankets, doom-scrolling through old YouTube videos. Suddenly, I see a clip of Adriana Lima walking out in a glittering Fantasy Bra, the crowd roaring like it’s a rock concert. For a second, I forget my coffee is cold. Then it hits me: I can’t remember the last time I saw a new Victoria’s Secret Show. When is it, anyway? And why does it feel like it disappeared off the face of the earth?

So, I did some digging. Because if you’re like me, you’ve been asking this very question for the past few years, only to get a shrug from Google. The short answer? The show hasn’t happened since 2019. Yeah, that’s right—you haven’t missed it; it just vanished. (Was it the angels’ wings finally giving out, or the whole brand needing a serious reboot? Probably both.)

The Great Pause: What Happened?

You remember the glory days, right? The world stopped for those wings, that walk, and the Victoria’s Secret Fashion Show. Then, literally, the world did stop in 2020, and the show took an indefinite hiatus. The brand was already facing backlash for lack of diversity and outdated messaging—remember that “Perfect Body” campaign kerfuffle? Yeah, that.

After the 2019 show, the company decided to “rethink” the whole spectacle. They cancelled the 2020 and 2021 events, promising a rebrand. But we, the audience, were left in a weird limbo. No more Adriana. No more Tyra Banks walk-off. Just silence, and a lot of memes about retired angels.

Fast forward to 2023, and something stirred. They launched the Victoria’s World Tour film—a less runway, more documentary-style affair. It dropped on Amazon Prime in September 2023, with a diverse cast and a whole new vibe. It wasn’t the show we knew, but it was something.

Okay, But When Is The Real Show Coming Back?

Here’s the honest, ironic truth: nobody has announced a specific date for a traditional runway show. The brand has hinted at a return to live events, but they’re playing it very, very close to the chest. The rumor mill says maybe late 2024 or 2025, but nothing is set in stone. So if you’re planning a viewing party, hold off on the champagne.

Why the radio silence? They’re likely terrified of messing up the reboot. Imagine the pressure: millions of fans, years of nostalgia, and a new generation expecting inclusivity and authenticity over just “supermodels in diamonds.” (Can you hear the anxiety in the boardroom from here?)

Personally, I think they’re waiting until they have a perfect moment to strike. A cultural reset, if you will. But until then, we’re stuck rewatching the 2016 show for the hundredth time. And honestly? I’m not mad about it. That segment with Lady Gaga? Still iconic.

What Can You Expect (If It Ever Happens)?

When—or if—the show returns, it won’t look the same. The old format is dead. You can bet your last dollar there will be more body types, more trans models, and a whole lot less of that “perfect” gloss that felt so exclusive. They already proved this with the 2023 film, featuring Paloma Elsesser and Valentina Sampaio.

Also, expect a digital-first strategy. No more waiting for network TV. It’ll probably stream on YouTube, Amazon, or their own app. And the music? Probably less frenetic pop and more curated, vibe-y playlists. (Sorry, no more awkwardly choreographed twerking to “SexyBack.” Maybe.)

But here’s the thing: the magic might be gone forever. The show was a product of its time—a late-90s, early-2000s fantasy that feels a little cringe now. The question isn’t just “when,” but “should it come back?” I say: give me the wings, the drama, and the glitter, but with a 2024 brain. Is that too much to ask?

The Verdict? Stay Tuned (But Don’t Hold Your Breath)

So, when is the Victoria’s Secret Show? Officially? TBD. Unofficially? Probably not for another year or two, if ever. The brand is still figuring out its new identity, and we’re all just along for the ride. (Pro tip: sign up for their emails if you really want spoilers, but be prepared for 50% off pajamas spam.)

For now, keep those old runway videos on your watchlist. The angels have retired their wings, but the legend lives on. And who knows? Maybe one day, you’ll get a notification that the show is back, and you’ll freak out all over again. Until then, keep hoping for that Fantasy Bra comeback. I’ll be here, under my blankets, ready to cry when the first model hits the runway. See you there?