Is Sara Davies Still On Dragons Den

So, you’re flipping through the latest series of Dragons’ Den, and you spot that familiar, bubbly presence. Is that Sara Davies still in the hot seat? The answer is a resounding yes—but with a twist that’s perfectly on-brand for the crafty queen herself. Since joining in 2019, Sara has become the show’s heart, mixing sharp business instincts with a warmth that feels like a chat over a cuppa.

She hasn’t gone anywhere, though her schedule is busier than a wasp at a picnic. As of 2024, Sara Davies is very much a firm fixture on the panel, right alongside Steven Bartlett, Deborah Meaden, and the rest of the gang. The key shift? She’s thriving—not just as a dragon, but as the founder of Crafter’s Companion, a business she built from her university dorm room.

The Secret Sauce of Her Longevity

Why does Sara stick around when other dragons come and go? It’s simple: she’s the relatable dragon. Unlike the Silicon Valley swagger of some co-stars, Sara’s pitch-perfect blend of northern grit and genuine empathy makes her a fan favourite. Practical tip: When pitching anyone, channel Sara’s energy—be passionate, but don’t be afraid to admit you’ve made mistakes. She loves a founder who can say, “I messed up, and here’s how I fixed it.”

Her number one rule is a lesson for us all: cash flow is queen. In one memorable episode, she turned down a promising gadget because the founder hadn’t nailed their unit economics. “It’s not about the idea,” she said, “it’s about how you make it pay.” Keep that in mind next time you’re budgeting for a holiday or a home project.

A Little Fun Fact

Did you know Sara earned her fortune by creating a device that makes envelope-making easy? Yes, the Enveloper—a tool that lets crafters make bespoke envelopes in seconds—is her baby. Fun cultural twist: She’s such a craft icon that her product is a staple on Hobbycraft shelves and in countless YouTube tutorials. It’s a reminder that sometimes the simplest solutions (like a tool to fold paper) can build an empire.

Another juicy detail: she’s the youngest female dragon ever to sit on the panel, having joined at just 35. That’s a stat to chew on during your morning coffee. She once joked that her biggest splurge was a storage unit for glitter—because even millionaires need a place for their sparkly stuff.

Life Outside the Den

When she’s not grilling entrepreneurs, Sara is a busy mum of two boys, often filming episodes around school runs. She’s mastered the art of “micro-work”—replying to emails in five-minute bursts. Practical tip for your life: Try time-blocking your day into chunks of 20 minutes. Sara says it’s the only way to juggle a £40 million business and bedtime stories.

She’s also a social media natural, posting behind-the-scenes clips that feel like a friendly nudge from an older sister. One viral TikTok showed her packing her own suitcase for a filming trip—complete with a Multi-function pen and a sewing kit. “Never trust a hotel to have a needle and thread,” she jokes. It’s this down-to-earth vibe that keeps viewers hooked.

The “Will She Stay?” Drama

Rumours swirl every season: “Is Sara Davies leaving?” It usually starts when she misses an episode due to a trade show in Las Vegas or a charity marathon. Spoiler alert: she’s not going anywhere soon. The BBC loves her, and she loves the platform. In a 2023 interview, she confirmed, “I’ll stay as long as it’s fun and I can help real people.”

That said, she’s openly admitted that being a dragon is exhausting. “You’re on for 12 hours a day,” she once said, “and you have to say ‘no’ to 95% of people. It breaks your heart.” Cultural reference: It’s a bit like being a judge on MasterChef—you taste everything, but you can only save a few dishes.

Practical Takeaways for Your Week

So, what can we steal from Sara’s playbook? Three things. First, don’t over-polish your pitch. Sara says she’s turned down perfect PowerPoints because they lacked soul. Second, embrace your niche. She built a craft empire—not a tech unicorn—and that’s okay. Third, remember that rejection is redirection. One of her biggest wins was a “no” from a TV producer who thought her product was “too boring.” She proved them wrong.

And if you ever find yourself in a negotiation, channel her mantra: “Be nice, but be firm.” She once ended a deal on the show by saying, “I love you, but I’m not paying that price.” It’s the ultimate power move—kind, yet unshakeable.

A Final Reflection

In a world of hustle culture and burnout, Sara Davies reminds us that success doesn’t have to be loud or ruthless. She’s proof that you can be a millionaire and still get excited about a new colour of glitter. Her continued presence on Dragons’ Den is a small, bright signal that ambition and warmth can coexist. Next time you’re at your desk, staring at a daunting task, ask yourself: What would Sara do? Probably fold an envelope first, then tackle the rest with a smile. And that’s a lesson for the daily grind, whether your “den” is a boardroom or your kitchen table.