M And M Store Leicester Square

You know that feeling when you’re in London, your feet ache from walking, and you suddenly crave something absurdly colorful? That’s exactly how I ended up at the M&M’s Store in Leicester Square. It’s less a shop and more like a sugar-fueled fever dream that’s exploded onto the street.

Walking in is like stepping into a giant, happy vending machine that’s had a few too many espressos. The sheer wall of candy tubes makes you feel like a kid in a giant’s candy cupboard. You instantly forget you’re an adult with a mortgage and just want to fill a bag.

It’s a Factory, Not a Shop

The place has four floors of pure, unadulterated chocolate chaos. It’s part gift shop, part theatre, and part calorie-counting nightmare. You’ll see tourists posing with giant M&M statues like they’re meeting a celebrity.

Imagine if Willy Wonka had a reality TV show and then decided to open a pop-up shop in the middle of London. That’s the vibe. There’s even a giant, glowing M&M that talks to you. It’s slightly unsettling, but you’ll still take a selfie with it.

The Wall of Colour

But the real magic is the wall. It’s a towering rainbow of tubes filled with every M&M colour you can dream of. You can buy just the red ones, just the blue ones, or make a chaotic mix that looks like a unicorn’s sneeze.

I once spent ten minutes trying to fill a bag with only the green ones. The woman next to me was doing the same with purple. We nodded at each other in silent, candy-based camaraderie. It’s like a secret society of colour-picking enthusiasts.

The Personalisation Station: A Dangerous Place

Then you spot it: the personalisation station. You can print your own face, a silly message, or even your dog’s photo onto a single M&M. I once saw a man order a tube with his fiancée’s face on it. Bold move. That’s a lot of pressure for a chocolate bean.

You could print your boss’s face on a red M&M and give it to them for Christmas. It’s the perfect passive-aggressive gift. Or, you know, a genuinely sweet one if your boss is nice. The choice is yours.

The Souvenir Section: A Crash Course in Greed

Upstairs, you’ll find enough M&M-themed tat to fill a British household. Keychains, socks, t-shirts, mugs, and even a tiny M&M-shaped lamp. You don’t need a lamp that looks like a chocolate bean, but suddenly you really, really do.

I once bought a pair of M&M flip-flops. I’ve never worn them, but they sit proudly in my wardrobe as a monument to poor financial decisions. They make me smile every time I see them, so maybe it was worth it.

The Queue: A Test of Patience

Be warned: the queue for the till can feel like a pilgrimage. You’ll stand there, clutching your bag of multicoloured beans, while a family of tourists debates the merits of the blue versus the brown M&M keychain. Stay strong.

While you wait, you can stare at the giant red M&M spinning in the window. It’s hypnotic. I swear I saw it wink at me once. It was probably just a trick of the light, but it added to the weird charm of the place.

The Main Event: Taking a Bite

You finally get home, tear open your plastic tube, and grab a handful. Are they any different from the M&M’s you buy at the corner shop? No. Not at all. They taste exactly the same.

But somehow, because you bought them from a four-story shrine in Leicester Square, they taste magical. They taste like a holiday, like a silly impulse, like a story you can tell your friends. “Oh, I got these from the M&M store in London!” you’ll say, as if they’re rare diamonds.

Why You Should Go

It’s a tourist trap. It’s loud. It’s overpriced. And you will absolutely waste money on a tube with your cat’s face on it. But it’s also pure, unapologetic fun.

If you’re having a bad day, go stand in the middle of that store. Watch a four-year-old have a meltdown because they can’t choose a colour. Laugh at the adults taking their M&M shopping very, very seriously. You’re one of them now.

So next time you’re in London, skip the serious museums for an hour. Walk into the M&M’s Store, grab a tube with your own face on it, and walk out grinning like a fool. Your inner child will thank you. Your wallet? Not so much.