Where Is The Omaze London House

So, my friend Sarah called me last week, absolutely buzzing. She’d just entered the Omaze London house draw, convinced this was her year. “It’s probably in Mayfair,” she whispered, like she was sharing a state secret. I didn’t have the heart to tell her the house is famously hard to pin down.

Why everyone gets lost looking for the Omaze London house

Here’s the thing: the Omaze London house isn’t a permanent building you can drop a pin on. It’s a different show-stopping property every single year. Think of it like a celebrity guest star on a TV show—always a headliner, always a new address.

One year it’s a glass-walled penthouse in Kensington. The next, it’s a Georgian townhouse in Islington with a private cinema. Omaze keeps the exact location under wraps until the winner is drawn, which drives me (and probably you) absolutely bonkers.

Why the secrecy? Simple: privacy and marketing drama. If we all knew the address, we’d be lurking outside with selfie sticks. Omaze wants you to imagine the lifestyle, not google the nearest bus stop.

What the house actually looks like (spoiler: it’s ridiculous)

Last year’s “London house” was actually a converted Victorian warehouse in Bermondsey. It had a rooftop hot tub and a wine cellar that looked like a Bond villain’s lair. Imagine a place where the bathroom mirror has its own lighting preset—yeah, that level of ridiculous.

The current Omaze London house (as of this year) is rumored to be a seven-bedroom stunner near Richmond Park. I say “rumored” because Omaze hasn’t confirmed it, but estate agents are leaking like sieves. You can’t just drop a £4 million prize without someone blabbing.

Let’s be real: you’re not just winning a house. You’re winning the idea of a house. The draw includes £250,000 cash to cover stamp duty and moving costs. Because nothing says “dream home” like remembering tax is still a thing.

How to actually find it (for real this time)

The only way to “find” the Omaze London house is to enter the draw. Seriously—that’s it. No Zoopla listing, no For Sale sign, no open house Sundays. You enter online, cross your fingers, and hope you don’t get spam emails for the next six months.

But if you must stalk it like I do, watch the Omaze walkthrough videos. They film every room in cinematic glory. Last year’s video showed a kitchen island big enough to host a small wedding. I paused it to cry over my cereal.

Pro tip: the videos are shot in March, so if you see daffodils in the garden, the house is likely in a posh suburb. If you see a double-decker bus through the window, you’re probably looking at Zone 1. You’re welcome for this detective work.

The real location? It’s in your head (and your wallet)

Here’s the ironic bit: the Omaze London house doesn’t exist until someone wins it. Before that, it’s a temporary film set of luxury. The furniture is rented, the art on the walls is borrowed, and the fridge is empty—unless you count the complimentary fancy water bottle.

But that’s the magic of it, right? You’re not buying a house; you’re buying the fantasy of coming home to a terrace overlooking the Thames. Omaze knows we don’t need an address—we need a story. And right now, the story is that you could be the one unlocking that door next month.

So where is the Omaze London house? Everywhere and nowhere. It’s in the marketing emails you ignore, the Instagram ads you double-tap, and the half-asleep thought you have while paying your actual rent. It’s a mirage with a mortgage paid off.

What happens after the draw closes?

Once the winner is announced, Omaze finally reveals the address. The press gets photos, the neighbors grumble about the influx of tourists, and the winner sells the house 90% of the time. Yes—most winners take the cash alternative. Because a house in London is great, but £4 million liquid is even greater.

Then the house disappears from Omaze’s website entirely. Poof. Like it was never there. By the time you read this, that Richmond Park mansion might already be on Rightmove for a sad, normal price.

So next time Sarah calls about the “Omaze London house,” I’ll tell her to stop looking for a street. The house is wherever Omaze’s legal team parked it this year. It’s a dream with a front door, and that’s the only address that matters.